New Zealand’s media industry is reliant on the figures from Nielsen for decision making. The Nielsen data is used for commissioning new content, planning programmes schedules, planning advertising campaigns, etc. It is vital to the industry that as many different households and people are represented to get the most representative view of what’s happening on TV screens across the country.

Yes, protecting your privacy is a top priority for Nielsen and we comply with applicable privacy laws in the countries in which we operate. For more information on how we protect your personal data, please see our privacy notice.

In return for sharing their viewing data with Nielsen, Panel households are rewarded. As a participant, you will accrue points on a monthly basis. These points can be redeemed for vouchers, which are accepted at a diverse selection of retailers nationwide.

Whether you spend as much time as possible watching TV or you hardly remember how to turn it on, we need you. Our Panel needs to represent all types of viewing. This is the only way to build a fair and representative view of what’s happening in the entire country and ensure every voice counts. Panel participants even get rewarded for sharing their data!

Sign up here if you're interested in joining our panel.

Yes, a membership is based on everyone in a household agreeing to join in. This is to make sure everyone’s viewing is captured accurately.