Real people are always at the heart of our data

Did you know that every day, thousands of people are making a difference just by enjoying their favorite TV shows?

They do so by being a part of the Nielsen Audience Measurement Panel.
Think of how a scientist studies a lake. There’s no need to drain the whole lake to understand what’s going on. They take a small water sample. Nielsen's Panel works the same way. We put together groups that represent a sampling of all kinds of people to understand viewing habits.
It doesn’t matter how much or little you watch or stream, just about any one of us can be chosen to be part of the panel. Participation is very easy, households get rewards, and your privacy is guaranteed.

Get a $20 gift card just for signing up!
No matter if you are 18 years or 90 years - your voice matters
The sign up Survey will take approximately 10 minutes to complete.
You don't have to do it now, we'll email you a link so you can do it when it suits you!
Your views are important to us and we take your privacy very seriously.
You can review the Privacy Statement by clicking here.
We value your contribution, so we have in place a comprehensive quality control process that analyses all questionnaire responses to make sure they meet our quality criteria
Respondents found to be fraudulent or with low-scoring quality responses are removed, and these respondents are no longer eligible to receive their reward
Respondents are only eligible to participate in this survey once. Any additional attempts to complete the survey will be removed and not rewarded

What happens next?

Sign upyou'll be entered into our pool of candidates to be recrutied to our panel
You speakwith a Nielsen representative to join the panel
You receivea peoplemeter and a remote for each TV, plus a streaming meter to capture streaming activity
You earnpoints to be redeemed online